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Insights Planner, Marketing Insights Jobs

2 months ago   Jobs Offers   Nairobi   70 views

0.0 star

Location: Nairobi

Job Description/RequirementsNote:By applying to this position you will have an opportunity to share yourpreferred working location for this position from the following:Lagos, Nigeria; Nairobi, Kenya; Johannesburg, South AfricaQualificationsMinimum qualifications:Bachelor's degree or equivalent practical experience within marketing insights and researchExperience managing third-party research agencies and multi-country research studiesExperience working cross-functionally with multiple stakeholders within a businessPreferred qualifications:Demonstrated technical expertise and knowledge of Google technology (Google Ads), the internet, and social mediaAbility to think strategically and be a brand builder with a range of experienceAbility to influence and shape cross-functional strategyAbility to work independently or as part of a team/partnership with marketing/researchAbility to translate complex ideas into simple and intuitivecommunications; excellent project management and organizational skillsAbout the jobThe goal of the Marketing Insights team is to understand how usersbehave and how they use our products, how they perceive and interactwith our brands, what impact our media communications and messages haveon their perceptions and behaviors, and what cultural and socialinfluences shape how they view the world around them.As anInsights Planner, you'll be a research enthusiast always focused on theaudience (which could be users or businesses), you'll use data andinsights to craft meaningful stories, and will communicate research in away everyone can understand - from product to marketing and salesteams.Know the user. Know the magic. Connect the two. At itscore, marketing at Google starts with technology and ends with the user,bringing both together in unconventional ways. Our job is todemonstrate how Google's products solve the world's problems--from theeveryday to the epic, from the mundane to the monumental. And weapproach marketing in a way that only Google can--changing the game,redefining the medium, making the user the priority, and ultimately,letting the technology speak for itself.ResponsibilitiesDrive market insights to support marketing and business strategy forthe Sub-Saharan Africa (SSA) cross-functional team. Ensure that all SSAwork is insight-driven, and foster this mindset across our country andcross-functional teams.Consider business, marketing, sales objectives, and designinsight-led processes to support successful creation of campaigns todeliver against them.Initiate and leverage thought leadership pieces from the widerMarket Insights team and articulate how the current economic and socialclimate impact upon our products and plans, in specific hubs.Review relevant insight sources to extract key information to support business decision-making and annual planning process.Develop recommendation on which insights to leverage to drive marketing and business strategy development.

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